UN DENIM

## Brand Note Un Denim is a home-grown sustainable fashion brand leading the way in the global transition to a circular economy, one GreenPocketTM at a time. We rescue, upcycle and recirculate premium quality denims, upstyling them into one-of-a-kind wardrobe statements. As a zero-waste fashion brand, every time you choose an upcycled Un Denim, you help save at least 3600 litres of water and 15kg of carbon emissions. Looking good while doing good has never felt better! ## Long format (Banner) 6 billion pairs of jeans are made every year for a planet of 8 billion people. 30% aren’t worn even once. The manufacturing of denim fabric and garments is resource-intensive—making one pair of jeans can use up to 3600 litres of water and emit 15 kg of CO₂. The upside? Denim is built to last—making it ideal for rescue reinvention across timeless styles. Un Denim rescues, upcycles, and upstyle what’s already been made keeping good denim in use and out of waste streams. Because the world doesn’t need more clothes. It needs better ones. (Text on Image) In sharp contrast to the fast fashion industry’s intentional use of use-and-throw fabrics and designs, well-made denim fabric can be crafted into the most resilient of your wardrobe staples—Its strength and durability when made from 100% Cotton remains unmatched. Undenim creates season-transitive and stylistically versatile designs. With great attention to detail, Un Denim curates the best rescued denim garments and deadstock fabric from trusted sources. For conscious fashion seekers who choose to buy better, wear more often and treasure for longer. The GreenPocketTM A patented symbol of hope, the world over. The Green Pocket on each Un Denim symbolises the power of conscious individual actions in our generation’s collective desire to script a better future.